R082 – LO2

1. In this section you need to consider your client and target audience:

• Read the client brief and decide what the client’s requirements are and how they are specified by the client
• Read the client brief and decide who the target audience is for the digital graphic
• Read the client brief and decide on a visual style and composition for the digital graphic

2. In this section you need to create a work plan for the creation of the digital graphic:

• Decide what activities need to be completed to create the digital graphic
• Decide how long each activity and task will take to complete
• Decide on the workflow sequence so that the digital graphic can be created
• Write about the assets and resources you will need to create the digital graphic

3. In this section you need to create a visualisation diagram of the digital graphic:

4. In this section you need to write about the legal issues and restrictions that you may encounter when creating your digital graphic

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You must write this in your own words! Do not copy from the internet or a book as you will be graded 0.

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LO2 advice

1. Print off the client brief and highlight all of the key elements in the client brief. This will allow you to ensure that you are writing and considering everything when you go to write about the client brief as you can literally tick off when you have written about a key point. Analysing the client brief should be fairly in depth, so make sure that you highlight all of the parts of it that you think are important or that you will need to do in order to complete the project.
2. Your workplan should be a set number of weeks or days in length. Please ask your teacher for this information. It should include all of the key parts of a work plan milestones, tasks, activities and contingencies. Contingencies are important as this will give you extra time in case something overruns or takes longer to do than you originally thought.
3. The easiest way to do the visualisation diagram is to wait until you have completed your actual image. Normally students will draw this out on a piece of A4 paper. The examiner is not expecting you to be Picasso, stick men and boxes where a picture would be is fine. As long as these parts are clear and annotated that is fine. It is also ok if some of the design changes, you can actually discuss this in LO4 when you are reviewing your digital graphic.
4. You will need to collect assets (other digital images) that you intend to use in your digital graphic. Ensure that you download high quality graphics to begin with and that you create a folder within LO2 labelled assets. You will also need to use the OCR asset table to make a record of the assets that you have downloaded and fill it in to say where you might use the assets in your project and what type of assets they are. Make sure that you get the asset table correct in LO2 as you will be copying it and adding to it in LO3.
5. Make sure that you are using the idea generation pre-production documents that you covered in R081 to convey your ideas. A mind map or a mood board will show the examiner that you have thought about the client brief in depth.

LO2 Task List

• I have considered all aspects of the client’s requirements
• I have considered the target audience
• I have decided on the visual style and composition
• I have used a suitable pre-production document to map out my ideas
• I have created a work plan for creating the digital graphic
• I have used the OCR asset table to list potential assets I may use
• I have described the resources that I may use to create the digital graphic
• I have created a visualisation diagram of the digital graphic
• I have explained the legal issues and restrictions that I need to consider when creating the digital graphic

Books for R082

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