In this course we are going to be looking at R081 learning objective 2 all about target audiences and research sources.

In this course you will learn:

• What a target audience is
• Why target audiences should be as specific as possible
• What primary and secondary research sources are

Throughout the course and at the end, you will be asked questions about target audiences and primary and secondary research sources that have been discussed during the lesson so please pay attention and ensure that you are writing notes as you go through.

Let’s get started!